Customer data and privacy. To protect your customers' data and comply with established data protection obligations, such as the GDPR (General Data Protection Regulation, within the European Union), it is necessary to adopt and apply a series of technical and organizational measures. that guarantee the confidentiality, integrity and availability of the data, in addition to complying with the principle of transparency, informing our clients of what we do with the data they transfer to us.
Here are some recommendations to protect your customer data:
- Communicate your privacy policy to your customers. Every customer should know how their personal data will be used. The language you transmit must be clear and generate confidence in your company. This can help you avoid penalties or problems in the future.
- Give your customers choice.
- Measure the amount of information.
- Provide safe experiences.
The General Data Protection Regulation (GDPR) is the European regulation regarding the protection of natural persons with regard to the processing of their personal data and the free circulation of this data in the EU and the European Economic Area (EEA). . However, not all countries or regions have the same customer and data privacy laws or standards. Therefore, it is important to be well informed about the policies and practices of each company or entity with which personal data is shared, as well as to take precautionary measures to protect it, such as using strong passwords, encrypting data transmitted electronically, verifying transactions by email or phone etc.
To inform your customers about your privacy policy, it is important that you provide them with clear and concise information about how their personal data is collected, used, shared and protected.
Here are some tips for informing your customers about your privacy policy:
- Use clear and simple language. Avoid using technical or legal jargon that could confuse your customers.
- Provide detailed information about the data you collect. It includes information about the type of data you collect, how you use it, and who you share it with.
- Indicates the purpose of data collection. Explain why you need the data and how you will use it.
- Inform your customers about their rights in relation to their personal data. This includes your right to access, rectify or delete your personal data.
- Provide information on how you protect your customers' personal data. Explain the technical and organizational measures you have implemented to ensure data security.
These regulations are important because they protect the rights of individuals regarding the processing of their personal data. In addition, they ensure that companies and organizations that collect and use personal data do so in a responsible and transparent manner.
Failure to comply with these regulations can result in significant financial penalties for companies and organizations that do not comply with them. For example, the Spanish Agency for Data Protection (AEPD) can impose economic sanctions ranging from 900 euros to 600,000 euros, depending on the severity of the infringement. In addition, companies and organizations that do not comply with these regulations can face civil and criminal lawsuits from those affected. It can also damage the reputation of the company and diminish the trust of customers in it.
* This text is not a regulatory recommendation in any case, only a guide to good practices based on the regulation of certain geographical areas.